Revolutionary LED Backstop Unveiled by Schelde Sports and Unilumin Sports at FIBA Basketball World Cup 2023

Revolutionary LED Backstop Unveiled by Schelde Sports and Unilumin Sports at FIBA Basketball World Cup 2023

FIBA Global Suppliers, Schelde Sports, and Unilumin Sports have embarked on a groundbreaking collaboration that introduces an integrated LED screen within the backstop for the very first time.

The spotlight shines on the Super SAM 325 PRO LED product at the FIBA Basketball World Cup 2023, offering FIBA Global Partners an exceptional opportunity to showcase their brands to millions of fans worldwide throughout this prestigious event.

The debut of the Super SAM 325 PRO LED stands as a testament to FIBA’s unswerving commitment to technological advancement and innovation.

This innovative backstop design underscores the synergistic effort between two FIBA Global Suppliers, manifesting the tangible benefits that working alongside FIBA can yield.

Elevating the global standard of excellence, the Super SAM 325 PRO, crafted by the creators of the original SAM (Spring Assisted Mechanism) and DSF (Dynamic Sub Frame) backstop units, features distinctive diamond-shaped safety padding. With the inclusion of the Pro-Action 180-degree multi-directional breakaway ring, the Super SAM 325 PRO stands as a pinnacle model, boasting FIBA Level 1 and 2 certification.

Olivier Esteves, CEO of Schelde Sports, which is an integral part of the ABEO Group, commented: “Schelde Sports shares a mutual aspiration with FIBA in nurturing and popularizing basketball globally. Hence, we are exceedingly proud to introduce the innovative Super SAM 325 PRO LED at an eminent event like the FIBA Basketball World Cup.

“The integration of LED technology into conventional equipment is a current focal point. Consequently, we are thrilled that this novel innovation is the outcome of a robust partnership between FIBA and Schelde Sports.”

James Li, Vice President of Unilumin, remarked: “Since becoming FIBA’s official LED partner in 2019, Unilumin has consistently spearheaded transformative display solutions, enriching the spectator experience. This fusion of world-class basketball with our latest cutting-edge technology, the Backstop Unit Screens, reflects the unwavering dedication of both Unilumin and FIBA to delivering a world-class spectacle to a global audience.”

Frank Leenders, FIBA Media and Marketing Services Director General added: “FIBA places immense value on the relationships we forge with our Global Partners and Suppliers. Thus, it’s particularly gratifying when two of them, such as Schelde Sports and Unilumin Sports, unite to innovate and bring forth an extraordinary product.

“This LED backstop not only offers our other Global Partners an avenue for amplified brand exposure, but it’s a victory for all involved.”

About the FIBA Basketball World Cup 2023:
The 19th edition of FIBA’s flagship event, the FIBA Basketball World Cup, unfolds across three host nations—Philippines, Japan, and Indonesia—spanning from August 25 to September 10.

About Schelde Sports:
As a Dutch brand under ABEO Group, SCHELDE SPORTS plays a pivotal role in the fiercely competitive basketball equipment market. It holds a commanding presence in the Benelux sports equipment market and boasts an extensive international portfolio spanning every corner of the globe.

About Unilumin:
Established in 2004 and headquartered in Shenzhen, China, Unilumin Group Co., Ltd. stands as a preeminent provider of LED application products and solutions. With specialization in LED product development, manufacturing, sales, and after-sales service, Unilumin’s reach extends to over 160 countries globally. Consistently ranking among the world’s top three in LED display market share, Unilumin embodies innovation on a grand scale.


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