Renowned NBA player James Harden expressed amazement as his personally branded wine, James Harden sells out 10000 wine bottles, was swiftly purchased by Chinese enthusiasts within moments, highlighting the immense influence of live streaming in a nation where basketball enjoys widespread adoration.
“How many bottles do you usually sell in a day … from one store?” Yang asked Harden, who replied: “A few cases.”
“Ready? Go!” Yang told viewers. Just 14 seconds later, he shouted: “Stop!”
“No Way”, Harden scrutinized a computer monitor before bursting into laughter and applause as James Harden sells out 10000 wine bottles.
Livestream hosts market a diverse range of products, spanning cosmetics, skincare items, and even household essentials like laundry detergent. Accomplished hosts stand to earn substantial incomes, enticing many to forsake traditional employment in pursuit of online stardom.
The sport of basketball enjoys remarkable popularity in China, in part due to the legendary NBA career of Chinese icon Yao Ming. The league has also cultivated a long-standing presence in the nation, investing significant time and resources in constructing courts, organizing preseason matches, and initially granting broadcast rights at no cost.
However, conducting business in China comes with its own set of challenges. In 2019, the NBA found itself embroiled in a political controversy when then-Houston Rockets general manager Daryl Morey expressed support for Hong Kong’s pro-democracy protests through a tweet.
Although Morey issued an apology and deleted the tweet, the incident sparked outrage among fans in the United States and Hong Kong, who accused the league of censorship and capitulation to Beijing’s influence.
Recently, Harden openly criticized Morey – now the president of the 76ers – amidst ongoing speculation about trade matters surrounding the 2018 NBA Most Valuable Player.
This remark has circulated widely on social media platforms. The statement was offered in response to a crowd query about ending trade discussions, according to NBA.com.