In a joint announcement by the National Basketball Association (NBA) and National Basketball Players Association, the first half of the 2023-24 regular season has seen Golden State Warriors’ Stephen Curry claim the top spot in individual jersey sales, while the Los Angeles Lakers lead the league in team merchandise sales based on NBAStore.com data.
The rankings also revealed notable achievements and debuts:
Top-Selling NBA Jerseys:
- Stephen Curry, Golden State Warriors
- Jayson Tatum, Boston Celtics
- LeBron James, Los Angeles Lakers
- Victor Wembanyama, San Antonio Spurs
- Giannis Antetokounmpo, Milwaukee Bucks
- Luka Doncic, Dallas Mavericks
- Devin Booker, Phoenix Suns
- Kevin Durant, Phoenix Suns
- Tyrese Maxey, Philadelphia 76ers
- Damian Lillard, Milwaukee Bucks
- Ja Morant, Memphis Grizzlies
- Joel Embiid, Philadelphia 76ers
- LaMelo Ball, Charlotte Hornets
- Nikola Jokic, Denver Nuggets
- De’Aaron Fox, Sacramento Kings
The NBA’s top-selling jerseys list… based on https://t.co/I0ypSvyq5i sales from the first half of the 2023-24 season! pic.twitter.com/nLcKSqpxjk
— NBA (@NBA) January 30, 2024
Notable mentions include Jayson Tatum reaching his highest ranking on the list, Victor Wembanyama achieving the highest rookie ranking since Kristaps Porziņģis in the 2015-16 season, and debut appearances by Tyrese Maxey and De’Aaron Fox.
Jayson Tatum on encouraging Derrick White during his shooting slump:
“We was walking down the tunnel at half time and I just slapped his hand. I was like ‘you know, we got all our misses out [the way] now’. You know, we bound to make some”
📺FULL #Celtics Postgame Interview:… pic.twitter.com/5TMyWoQaXg
— Celtics on CLNS (@CelticsCLNS) January 30, 2024
Top-Selling NBA Merchandise:
- Los Angeles Lakers
- Boston Celtics
- Golden State Warriors
- Milwaukee Bucks
- Philadelphia 76ers
- Chicago Bulls
- Phoenix Suns
- New York Knicks
- San Antonio Spurs
- Dallas Mavericks
The NBA’s top-selling team merchandise list… based on https://t.co/I0ypSvyq5i sales from the first half of the 2023-24 season! pic.twitter.com/8nWPeE37SB
— NBA (@NBA) January 30, 2024
A standout in team merchandise sales is the San Antonio Spurs, entering the top 10 for the first time since the 2017-18 season.
The impressive performances and popularity reflected in the jersey and merchandise sales further emphasize the ongoing global appeal and marketability of NBA players and teams.
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