As Carmelo Anthony breaks taboos and transitions into his entrepreneurial phase post-NBA, he’s diving headfirst into a bold venture. With his own brand, StayMe7o (pronounced Stay Melo), now officially launched as of April 20, 2023, in collaboration with Grand National, he’s not just dabbling; he’s making waves. But it’s not just about business for Melo; it’s about challenging stigma, particularly within the NBA.
NBA Legend Carmelo Anthony Breaks Taboos with Cannabis Brand
In an interview with Forbes not long ago, Anthony was optimistic of the change in perspective towards cannabis especially in sports. He shifted the focus on the scientific foundation that said it can be used for “recovery” and he was encouraging its inclusion in athletes recovery programs. His position is quite tangible based on data results, and it will go against the regular views people usually have.
This particular decision by the National Basketball Association to remove marijuana from its list of banned substances in 2023 was a magnificent turning point in the history of this sport. The NBA entirely modified its rules to the point that players not only can but also endorse CBD brands which is an act that sparks rather positive associations with Anthony. He envisions this as a crucial breakthrough since he is certain the professional sports industry and the cannabis industry will have a closer cooperation.
Anthony however is spotted in blogs and website advert paving his way for the success. He’s not for the typical billboard poster: He’s the main performer. The commercial starts and the first shot stars Anthony wearing a light- colored hood, having a joint and smoking. Such a beginning sends a message loud and clear. Having the words “Portland, I’m back” as a caption, it’s a strong statement, expressing feelings of belonging but also maintaining his involvement in the fight against cannabis’ illegalization.
Having StayMe7o’s very first location in Oregon, where Anthony has played for the Trailblazers, attracts an individual touch to his enterpreneurial journey. This isn’t only about development or increasing the number of customers; it’s about going back to the roots and this statement appears aggressive, and hence can be intimidating to opponents.
Many people will probably wonder why Anthony has resorted to the legal marijuana business. Nonetheless, it doesn’t have to be some far-fetched dream. He initiated investment the micro-dosing by the use of NanoXXX water purification technology in his entreprenial capacity, not to mention his partnership with NBA player John Wall as well as ex-partner Lafayette Anthony. This is a clear indication that he has invested in the field for long.
And now, with this new adventure in front of him, he goes with both the sense of anticipation and his mind filled with the doubts. Nevertheless, the NBA has been to a certain extent recitating its position concerning cannabis use and Anthony, being tenacious, feels safe about it.
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