Kim Kardashian’s new partnership with the NBA unveiled the news on Monday morning. Her brand, SKIMS, has teamed up with the NBA, becoming its Official Underwear Partner. The 43-year-old reality TV star shared this news early on her Instagram account. In her post, she was seen wearing a pink suit and posing with NBA representatives. Additionally, she was spotted in black SKIMS clothing while holding a basketball.
Kim Kardashian’s New Partnership with the NBA
This collaboration marks a significant moment for SKIMS, signifying its growing influence in pop culture. Kim Kardashian, the Co-Founder & Creative Director of SKIMS, expressed her immense pride in this partnership. She believes that SKIMS and the NBA will bring people from diverse backgrounds together through fashion, sports, and talent.
Jens Grede, the Co-Founder & CEO of SKIMS, emphasized the NBA’s modern approach and its immense impact on pop culture, entertainment, and fashion. This partnership presents a remarkable opportunity for SKIMS and the NBA to engage the next generation of basketball fans.
NBA Commissioner Adam Silver acknowledged SKIMS as one of the most culturally influential brands. The partnership promises to offer unique experiences, new products, and premium offerings to both NBA fans and SKIMS users. Together, SKIMS, the NBA, WNBA, and USA Basketball aim to leverage the power of basketball to create excitement and demand in unexpected ways. Fans can expect to see this partnership come to life at future marquee events, including the NBA All-Star and the NBA In-Season Tournament.
SKIMS Mens, a new venture launched on October 26, celebrated its debut with a brand campaign titled “Every Body is Wearing SKIMS.” This campaign featured NBA All-Star Shai Gilgeous-Alexander, alongside SKIMS’ official athlete endorsers.
As part of the partnership, SKIMS will receive significant media exposure across various league platforms. This includes on-court virtual signage during NBA and WNBA national broadcasts and on the leagues’ official social and digital platforms.
SKIMS, a rapidly growing brand, was recently valued at $4 billion. This partnership with the NBA signifies a groundbreaking moment in the intersection of fashion, sports, and culture.
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