In a playful move that showcases Giannis Antetokounmpo’s sense of humor, the Milwaukee Bucks star took to Twitter to reveal a sneak peek of an unreleased colorway of his upcoming Nike Giannis Antetokounmpo’s Sneaker, the “Nike Freak 5.” However, what grabbed the attention of fans and sneaker enthusiasts alike wasn’t just the vibrant purple and black design with neon pink and green accents; it was the corny dad joke that accompanied it.
Giannis Antetokounmpo’s Sneaker
The Greek Freak shared a picture flexing with the new shoes and posed a riddle: “Why don’t giraffes play basketball?” He then humorously answered his own question, saying, “Too many cheetahs.” The pun-laden joke was also cleverly inscribed on the tongues of the shoes, adding a whimsical touch to the overall design.
While the release date for the “safari dad joke” edition remains unconfirmed, fans on social media are already buzzing with anticipation, praising Antetokounmpo for his playful approach to unveiling new footwear.
Too many cheetahs ?? pic.twitter.com/6DFskrlVmJ
— Giannis Antetokounmpo (@Giannis_An34) November 19, 2023
Giannis Antetokounmpo’s partnership with Nike has evolved into a lucrative and longstanding collaboration. Having signed with the sports apparel giant in 2013, the Greek Freak initially received $20,000 per year. However, as his star power soared, so did the terms of his contract.
In 2017, Antetokounmpo inked a significant deal with Nike, turning down offers from other major brands like Adidas, Li-Ning, and Under Armour. The partnership introduced his signature shoe, the “Zoom Freak,” which quickly became a bestseller. Currently on its fifth model, the “Freak 5,” Antetokounmpo’s line showcases his unique style and on-court prowess.
Beyond signature shoes, Antetokounmpo’s Nike collaboration extends to a line of clothing, known as “AntetokounBros.” This venture, in collaboration with his brothers, has not only gained popularity in Europe but has also expanded to the U.S., with a store opening in Milwaukee in October.
According to Forbes and Bleacher Report, Antetokounmpo’s annual earnings from his Nike partnership amount to a staggering $10 million. This figure excludes royalties from shoe and branded apparel sales, highlighting the immense financial success of his collaboration with the global sports giant.
Giannis Antetokounmpo’s playful approach to revealing his new shoe aligns with the growing trend of athletes engaging with fans through social media and incorporating humor into their brand image. This not only creates a more approachable image for athletes but also resonates well with the younger demographic that dominates sneaker culture.
The intersection of sports, fashion, and personality has become a potent formula for athletes looking to establish their brand beyond the playing field. In Giannis Antetokounmpo’s case, his charisma, combined with his on-court excellence, has turned his signature line into a symbol of style and individuality.
As fans eagerly await the release of the “safari dad joke” edition, Giannis Antetokounmpo’s ability to seamlessly blend humor, sportsmanship, and style solidifies his standing not just as an NBA star but as a cultural icon in the realm of athlete branding.