Sue Bird, the legendary WNBA player, has made headlines by joining the ownership group of the Seattle Storm, marking a significant step in the representation of former athletes in team ownership within the NBA and WNBA. Bird’s move, following in the footsteps of Lisa Leslie and Renee Montgomery, comes at a time when women’s basketball is experiencing a surge in popularity and recognition at both professional and collegiate levels.
Reflecting on the growth of women’s basketball, Bird emphasizes the importance of sustained investment and media coverage to maintain and build upon the sport’s momentum. Despite significant past achievements, including high attendance at collegiate games, Bird notes a lack of continued investment and coverage as hindrances to the sport’s growth.
The recent record-breaking viewership of the 2024 WNBA Draft, totaling 2.45 million viewers, signals a promising trajectory for the league. WNBA Commissioner Cathy Engelbert sees this as an opportunity to leverage increased interest and secure higher rights fees, aiming to double the league’s current revenue. Additionally, Engelbert aims for WNBA expansion to 16 teams by 2028 to accommodate the growing talent pool and demand for roster spots.
Bird’s transition from player to owner underscores her commitment to advancing women’s sports. Following an illustrious playing career with the Seattle Storm and the UConn Huskies, Bird sees ownership as a continuation of her dedication to the game. She views investing in women’s sports not only as a passion but also as a savvy business move, recognizing the talent, dedication, and market potential within the WNBA.
In joining the ownership group of the Seattle Storm, Sue Bird aims to contribute to the continued growth and success of women’s basketball. She believes that investing in women’s sports is not just about basketball but also about fostering a more equitable and inclusive society, paving the way for future generations of athletes and fans.
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