Former NBA superstar Shaquille O’Neal’s is set to make a slam dunk in Massachusetts by opening six new Big Chicken restaurants. The fast-casual concept, founded by Shaquille O’Neal, has inked a deal with Restaurant Brands International (QSR) to bring its delectable offerings to various locations across the Bay State.
Boston, MetroWest, Cape Cod, and North Shore on the Big Chicken Menu
The expansion plan covers iconic Massachusetts regions, including Boston, the MetroWest area, Cape Cod, and the North Shore. Barry Lattuca of QSR expressed excitement about the venture, emphasizing the deep-rooted history of Boston and its vibrant restaurant scene. Lattuca highlighted the genuine love for Big Chicken’s product and passion, making it the perfect fit for this culinary journey.
The agreement in Boston marks the latest addition to the 300-plus locations currently in development nationwide for Big Chicken. The franchise, with existing locations in major cities and notable venues, is rapidly becoming a go-to destination for chicken enthusiasts.
Known for its fusion of O’Neal’s childhood favorites with bold new flavors, Big Chicken offers a diverse menu. From crispy chicken sandwiches and tenders to Cheez-It crusted mac n’ cheese and hand-crafted ice cream shakes, each dish tells a unique story. The culinary experience at Big Chicken goes beyond a celebrity connection, providing a glimpse into the life and personality of the 15-time NBA All-Star.
While the exact locations of all six restaurants remain undisclosed, Simon Property Group hinted at a new addition to the North Shore Mall in October. As anticipation builds, Massachusetts residents can look forward to savoring the distinctive flavors of Big Chicken at a location near them.
As Shaquille O’Neal’s Big Chicken brand continues its nationwide expansion, Massachusetts becomes the latest state to embrace the culinary phenomenon that combines sports star power with mouthwatering chicken creations.
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