NBA Rumor: Steph Curry is set to agree to a Lifetime Contract with Under Armour that might be for “More than $1 billion.”

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The four-time NBA champion and two-time NBA MVP’s, Steph Curry’s current contract with Under Armour, which is allegedly worth $20 million year, expires in 2024. Curry, 34, departed Nike in 2013 to join Under Armour on a $4 million-per-year contract.

Curry and Under Armour debuted the Curry Brand apparel segment in 2020 in an effort to take on Nike and its Jordan Brand. The new collection featured footwear and apparel for basketball in addition to other sports like golf.

After years of tension between Curry and Under Armour founder Kevin Plank—the 2022 NBA Finals MVP—Curry finally signed a lifetime deal. “There wasn’t quite an understanding of what it took to run a business like that properly,” Curry told Rolling Stone of Under Armour’s commitment to his shoes at the time. “So, yeah, I got mad.”

The long Dispute between Curry and Plank

Curry and Plank have also had disagreements over political issues rather than footwear or apparel, such as when the founder openly backed former President Donald Trump. Curry claims that he told the Plank that he was considering quitting Under Armour for the competition at one point in 2018.

But when Under Armour decided to split the Curry Brand, Plank and the eight-time All-Star were able to reach a compromise. The rumoured agreement makes it clear that everything is currently excellent on both sides. The W’s keep coming for Curry, who has managed to convert his W’s to M’s, after he recently won his first NBA Finals MVP and his first NBA championship in eight years.

Curry, who last year guided the Golden State Warriors to their fourth NBA championship, just graduated from Davidson University with a bachelor’s degree after completing his coursework online.

Aiden J. Miller
I speak, write, discuss, watch, and play basketball. Stick around for the updates and analysis on FIBA and NBA.

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